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ABOUT NRD
The name “NRD” comes from the Arabic word, Zahrat Al Nard, which means dice. The small cube with 6 resting positions is commonly used to play gambling games, and to generate random figures that have the same probability of appearing when thrown. A die is the gamblers tool, and in order to partake in a gastronomy experiment of this sort, users must possess the same courage to take risks, emulating the spirit of risk takers, and put their trust in the die. However, contrary to regular dice, Nrd is a loaded one; all outcomes are carefully calculated to ensure maximization of pleasure and indulgence of food, and by no means is it random.
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Nrd is an interactive service that creates a unique mystery dining experience.
Food curators filter through hundreds of restaurants, and thousands of menu items to develop a number of lists that contain the highest of quality and most delectable dishes; each list is called a "menu".
Through this service, the routine meal-time can be transformed into an exciting culinary venture, by offering clients with specially tailored mystery “menus” that are ready to order, or by creating a custom tailored “menu” upon-order.
Business Vision
“To transform the ordinary dining experience into an extraordinary one, by challenging the norm and pushing the limit, one bite at a time.”
Business Mission
"By temporarily veiling the identity of food, consumers can feel the excitement build up as they wait to meet their food and indulge in it without bias. Through it a unique psychological experiment and dining experience is created. Nrd humbly works to revolutionize the typical dining activity, through the inclusion of mystery elements, with exceptional food."
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